LOS ANGELES - PRDelivery -- Beauty brand Eye Embrace has officially moved its website EyeEmbrace.com to the Shopify platform. The redesigned website's new product and collection pages feature Eye Embrace's custom premium gray and auburn eyebrow pencils and powders, and their recently launched eyebrow brush.

To celebrate the launch of the new EyeEmbrace.com, customers will receive a free Eye Embrace Pro Grip Angled Eyebrow Brush with their purchase. The brush is double-ended with a professional grade angled brush on one end and a sturdy spoolie brush on the other. Additionally, all EyeEmbrace.com orders come with free shipping to the continental U.S.

"We are intently customer-focused when developing our new products. We listen to our customers constantly both by reading reviews about our current products and by sending out surveys to help us understand what else our customers are looking for. Turning a critical eye to our website, we realized there were opportunities to be more customer-centric there too." said Jeremy Bailey, Managing Member at Eye Embrace.

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"The elegant, modern look to the site better reflects the premium quality of our brand. The redesigned product pages highlight the value our products offer to our customers. We also incorporate product color categories in our navigation to engage our customers in a way that they haven't been before." added Candy Chung, Managing Member at Eye Embrace.

The brand's catalog includes two fabulous and unique fan favorites. Warm Betty Classic is an exclusive light gray eyebrow pencil pigmented to complement gray, silver, and salt & pepper hair. For redheads, they have The Ginge Classic, an auburn red eyebrow pencil, custom made to complement red or auburn hair.

Eye Embrace's expansive products include a selection of three different exclusive colors for redheads, and four unique colors that complement gray hair. Their eyebrow pencils are available in both a diamond-wedge self-sharpening mechanical pencil and a classic wooden pencil with included sharpener cap. They also have a collection of eyebrow powders in light gray and medium gray that can also be used as hairline powder as well. All of their products are made with high quality ingredients and go through extensive cruelty-free testing. Eye Embrace is proud to be Leaping Bunny certified.

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