SINGAPORE - PRDelivery -- JA Assure Pte Ltd, a niche market Singaporean Insurtech firm has signed a memorandum of understanding (MoU) with the India leading SRM University to collaborate on research and development of new technologies for JA Assure. Under the MoU, JA Assure and SRM University will work together to develop innovative products and systems that supports JA Assure's technological leadership in the Insurtech space. The partnership will leverage the strengths of both organizations. "We are excited to partner with SRM University on this important initiative. SRM encourages its students to think creatively, explore new ideas, and develop innovative solutions to real-world problems. We want students to challenge the norm and to be fearless with their thinking to solve real life business challenges," said Japhire Gopi Kannan, CEO and Founder at JA Assure.

Dr. M. Pushpalatha, Professor and Head of Department (Computing Technologies - School of Computing) at SRM University added, "The scope of collaboration on research activities is to evaluate the validity of an interpretive framework on new technologies towards solving business challenges by developing products and systems for JA Assure. It is a testament to our commitment to advancing technology and making a positive impact in society. We are eager to work with JA Assure to bring new innovations to market and improve the lives of people around the world." The partnership is expected to begin in April 2023 and will involve annual hackathons, joint research, and development efforts, as well as sharing of expertise, resources, and facilities.

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About JA Assure
Founded in 2012, JA Assure has come a long way from its beginnings in Singapore to spreading its wings in Hong Kong, Malaysia and throughout the ASEAN region. From the start, we've embraced technology as a core element of our business going forward so that today – with over 50 years of combined experience – we're a team of talented experts with specializations in insurance, technology, finance, creative and client relations. With our strong presence in Southeast Asia and expertise in niche areas of the insurance and Insurtech business, we have solidified our position as the industry's innovations leader in the region – offering services and related Insurtech solutions through several affiliates and brands.

About SRM University
SRM Institute of Science and Technology, located in Chennai, India, is one of the top-ranking institutions in the country, with over 60,000 students and 6,000 faculty members. The university offers a wide range of undergraduate, postgraduate, and doctoral programs. The university has been accredited with the highest 'A++' grade by NAAC in 2018. It is also placed in Category-1 with 12B status by MHRD-UGC, making it one of the top Indian universities in terms of the quantity and quality of courses offered. SRM Institute of Science and Technology has received high rankings from various reputable sources such as the National Institutional Ranking Framework, QS (UK), and Times Higher Education (UK). The Times of India has ranked it as the No. 1 private engineering institute among the top 75 in India.

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